Strengths, Weaknesses, Opportunities, and Threats (SWOT)
|
|
The SWOT (Strengths, Weaknesses, Opportunities, and Threats)
analysis has been a useful tool for industry.
Although it is presently undergoing another 'fad' phase, the technique has been in use for
decades.
It is the first stage of planning and helps companies to focus on key issues.
Information Technology SWOT Interview
- Organization, owners, management
- Value proposition, competition
- Staffing, skills duties
- Marketing, reaching the market, cost per customer?
- Sales process and coordination
- Fulfillment process
- Follow-up and customer relationship management
- Supplier process, coordination and relationship management.
- Employee productivity tools, information, relationship
- Stockholders, government, public and other stakeholders relations
- Accounting system and practices, systems, audits
- IT investments, past and anticipated, staffing, equipment, licensing
- Disaster recovery plans
- Where is your pain? Other problems, wishes, concerns
SWOT Analysis
Strengths
- What are your advantages?
- What do you do well?
- What relevant resources do you have?
- What do other people see as your strengths?
|
Weaknesses
- What could you improve?
- What do you do badly?
- What should you avoid?
|
Opportunities
- Where are the good opportunities facing you?
- What are the interesting trends you are aware of?
- Changes in technology and markets on both a broad and narrow scale
- Changes in government policy related to your field
- Changes in social patterns, population profiles, life style changes, etc.
- Local Events
|
Threats
- What obstacles do you face?
- What is your competition doing?
- Are the required specifications for your job, products or services changing?
- Is changing technology threatening your position?
- Do you have bad debt or cash-flow problems?
- Could any of your weaknesses seriously threaten your business?
|
SWOT Analysis Examples
Strengths
- Your specialist marketing expertise.
- a new, innovative product or service
- location of your business
- quality processes and procedures
- any other aspect of your business that adds value to your product or service.
|
Weaknesses
- lack of marketing expertise
- Undifferentiated products and service (i.e. in relation to your competitors)
- Location of your business
- Poor quality goods or services
- Damaged reputation
|
Opportunities
- A developing market such as the Internet.
- Mergers, joint ventures or strategic alliances
- Moving into new market segments that offer improved profits
- A new international market
- a market vacated by an ineffective competitor
|
Threats
- a new competitor in your home market
- price wars with competitors
- A competitor has a new, innovative product or service
- Competitors have superior access to channels of distribution
- Taxation is introduced on your product or service
|
Information Technology SWOT Analysis
Strengths
- Your value proposition.
- Market
- Legacy systems
- IT resources
- IT expertise
|
Weaknesses
- Cost of sales.
- Market accessibility
- Legacy systems/li>
- IT resources
- IT gaps
|
Opportunities
To increase profit
- Outsourcing or employing
- Automation
- Integration
- Upgrading
- Evolving future systems
|
Threats
- Becoming uncompetitive
- Failure to reach market cost effectively
- Becoming incompatible with industry or customer technologies
- Disaster recovery gaps
|
|
|
 |
| What's next - On-line Store |
If you are interested in an on-line store by
Xanthus, click here.
Or, check out these other web site packages:
|
|
Home